Central Florida Lincoln is proud to honor those who serve our country and community. Active military, veterans, and first responders are eligible to receive $80 off the purchase and installation of four qualifying tires at our Orlando service center. Verification is quick and secure through ID.me -- you will be directed to the program page where you verify your status and receive your Hero Code to bring in at the time of service.
How to Claim Your Discount
Verify with ID.me
Click "Verify with ID.me" to go to the program page. Log in or create a free ID.me account. Your military or first responder status is confirmed securely.
Receive Your Hero Code
Once ID.me confirms your eligibility, a unique Hero Code is generated for you. You will also receive a confirmation to the email on your ID.me account.
Schedule Your Appointment
Book your tire installation at Central Florida Lincoln. Schedule online or call our service team directly.
Redeem and Save
Present your Hero Code at the time of service and we will apply your $80 discount. The same Hero Code may be used up to two times per calendar year.
Eligibility Overview
Military Personnel
- Active duty members (Army, Navy, Air Force, Marines, Coast Guard)
- National Guard and Reservists on active duty orders
- Honorably discharged veterans
- Military retirees (typically 20 or more years of service)
- Spouses and surviving spouses of eligible members
First Responders
- Active law enforcement officers (federal, state, and local)
- Career and volunteer firefighters
- Emergency Medical Technicians and paramedics
- 911 dispatchers and public safety telecommunicators
- Flight nurses and medical helicopter pilots
For the full list of qualifying and non-qualifying categories, visit the official program FAQ.
View Program FAQQualifying Tire Brands
Goodyear® | Michelin | BFGoodrich® | Continental | General | Pirelli | Hankook | Bridgestone | Falken | Toyo®
*The Ford Military and First Responder Tire Discount Program is available to active and retired Military and First Responders who purchase and have installed a set of four (4) qualifying tires. Qualifying customers are eligible to receive a discount of $80 off participating brands at the time of installation. Participating brands are: Goodyear®, Michelin, BFGoodrich®, Continental, General, Pirelli, Hankook, Bridgestone, Falken, and Toyo®. Toyo medium/commercial truck and Motorsport patterns are excluded. This discount is in addition to any other eligible discount, rebate, or offer a dealer or tire manufacturer may already provide. Tires must be installed at a participating U.S. Lincoln Retailer. Prior authorization is necessary before work is performed, and program-provided Hero Code must be presented at the time of purchase. ID.me account and validation are required. Hero Code is nontransferable and can only be used by the associated ID.me account holder. Maximum of two Hero Codes per calendar year per customer can be generated/claimed. Offer valid for tires purchased and installed 1/1/2026 - 12/31/2026. Unused 2026 Hero Codes expire after 12/31/2026.